From December 19 to December 20, 2016, a coordinated marketing conference was held in Zhuhai by China Commerce Tobacco Group and Zhuhai Stated-owned Duty Free Group (hereinafter referred to as “Zhuhai Duty Free Group”), which was themed with “China Commerce Tobacco Royal Cat Brand Knowledge Training”. Zhang Jianxin, President of China Commerce Tobacco Group, and general manager Yin Keping attended the meeting and delivered speeches. Zhu Lifu, general manager of Zhuhai Duty Free Group and Lin Xiaoqing, general manager of Overseas Duty Free Shop Company, also attended the meeting and delivered speeches. 310 employees in Zhuhai Duty Free Group and its affiliated duty-free shops attended the meeting.
First of all, President Zhang Jianxin expressed his warm welcome to general manager Zhu Lifu and his team and introduced the business of China Commerce Tobacco Group and the current situation of Royal Cat. Zhang pointed out that in the face of a critical turning point in the tobacco industry, the Group has reformed its strategy, technology research and marketing to realize deep coordination with Zhuhai Duty Free Group, strengthen channel construction, and continue to share resources to realize win-win development.
Lin Xiaoqing, general manager of Zhuhai Overseas Duty-free Shop Company, expressed gratitude to President Zhang Jianxin for his participation in the training and made a comparative analysis of the recent trend of product sales growth and fully recognized the strategic adjustment direction and development ideas of China Commerce Tobacco Group. Lin said the two groups should strengthen strategic cooperation and cherish the platform advantages, in order to serve consumers in a more targeted way and make new progress in developing “Royal Cat”.
During the training session, General Manager Yin Keping of the China Commerce Tobacco Group introduced three ways to reduce the risk of smoking, the classification of cigarettes and the key factors for success in building a cigarette brand in light of the tobacco industry. During the training, Yin demonstrated the correct way to smoke cigarettes with examples, and made a marvelous analysis of the success of the production and building the brand of cigarettes. His introduction was not only rich in scientific theoretical knowledge, but also had practical methods of operation. The atmosphere was fascinating. The knowledge he taught benefited all the audience. Then, the planning director Li Shangyou presented the overview of China Commerce Group, the brand appeal of Royal Cat, product analysis, and market entrance analysis of new products.
Zhu Lifu, general manager of the Zhuhai Duty Free Group, spoke highly of the timing of this conference and fully recognized the strategic adjustments of China Commerce Tobacco Group at this critical moment.
Mr. Zhu pointed out that all employees must master the knowledge related to the Royal Cat product and be familiar with consumer and market demand, in order to create a high-quality sales platform and that both groups should work together and deepen cooperation to build a distinguished and high-level brand.
Marketing Director Lin Ruling and Liu Zhaotong, manager of Zhuhai Duty Free Group Gongbei shop, organized and planed the meeting and dinner party. Details of the venue layout, guest reception and party planning were well organized. The training was rigorous and effective and the dinner atmosphere was warm. The meeting ended with applause of vigor and morale.
Through this meeting, employees of the whole group have acquired new knowledge of “Royal Cat”. China Commerce Tobacco Group and Zhuhai Duty Free Group have started cooperation to jointly formulate market strategies that suits “Royal Cat” and turn opportunities into reality