Our Company had taken a branding training to Sunrise Duty Free
On 23-24th December,Sun Xiao, director of China Duty Free market of our company, led the team to conduct a two-day product training for the sales staff of the Sunrise Duty Free of Beijing Capital International Airport，to strengthen the front-line staff’s understanding of Royal Cat brand and products, which improve the consumer shopping experience. Over 70 managers and staffs took part in it.
At the training meeting, director Sun introduced the background and industrial structure of the group and our company, as well as the strength and performance in tobacco production, R & D and sales firstly. Then, introduced the three products of our company from the aspects of brand story, packaging design, technical features and product indicators, and summarized the selling points and key words were easy to remember and publicized for the front-line staffs, which is the most important point.Everyone actively participated in the interaction actively, answered the interactive questions skillfully, and carried out on-site simulation sales.
Everyone all said that we have learned more about Royal Cat brand through this training. Let’s wish Royal Cat cigarettes has the big sale in Sunrise Duty Free. At the same time, you are welcome to go to the duty-free shops of each terminal of Beijing Capital International Airport to buy our products.